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Today,Let’s share one TikTok toturials:TikTok Breaking News 2024/08/02
Fast Read Content
TikTok Sparks Summer Craze with 10,000 Orders Daily for New Rice Sunscreen
A recent surge in popularity on TikTok’s U.S. platform has propelled a new organic rice sunscreen, selling a staggering 44,800 units in the past 30 days, with peak daily sales reaching 10,100 units. This product resonates with American consumers’ preference for natural skincare, featuring organic ingredients like rice and probiotics known for their soothing and brightening effects.
Background and Analysis:
The success of this sunscreen taps into a growing trend of eco-conscious skincare choices among TikTok’s audience. Similar products have found success by aligning with consumer demands for sustainable and skin-friendly formulations, reflecting broader shifts towards wellness and natural beauty trends in the cosmetics industry.
POPMART Dominates Global Toy Market via TikTok with Blind Box Culture
POPMART, known for its blind box culture and strategic IP collaborations, has rapidly gained traction in the global toy market. On TikTok Thailand alone, POPMART achieved sales of $165,300 in the past 30 days. Moreover, its performances in the U.S., Malaysia, and the Philippines have been outstanding, setting records with single live stream GMVs exceeding $100,000.
Deeper Insights:
POPMART’s success underscores the potency of viral marketing strategies on TikTok in driving global consumer engagement. By leveraging collectible culture and digital-first strategies, POPMART has effectively capitalized on TikTok’s expansive reach to cultivate a fervent community of toy enthusiasts worldwide.
Shopee, TikTok Shop, and Lazada Adjust Fee Structures Amid Market Dynamics
In July, major e-commerce platforms including Shopee, TikTok Shop, and Lazada adjusted their fee structures. Shopee increased transaction fees to 5%, eliminating fixed free discounts, raising total fees to 9%. Meanwhile, TikTok Shop and Lazada also raised transaction fees by 5%, resulting in total fees of 7% and 8.1%, respectively. Sellers now face the challenge of recalibrating product pricing strategies in response to these changes.
Strategic Considerations:
The fee adjustments reflect evolving market dynamics and the need for platforms to sustain operational investments while potentially impacting seller profitability and pricing competitiveness. This shift may prompt sellers to reassess operational efficiencies and customer pricing strategies to maintain profitability amid heightened fee structures.
Vietnam Tightens Oversight on Live Streaming to Combat Tax Evasion
Vietnam has intensified supervision over live streaming sales, citing monthly averages of 2.5 million streams involving over 50,000 sellers. Regulations now mandate online sellers and individuals earning over 100 million Vietnamese dong annually to pay 5%-35% income tax. In the first half of the year, tax inspections targeted 43,000 enterprises and individuals, resulting in collections totaling 99.8 trillion dong and uncovering 4,560 violations, with tax fines reaching 30 billion dong.
Policy Implications:
Vietnam’s regulatory measures aim to curb tax evasion in the burgeoning live streaming sector, reflecting efforts to ensure fiscal compliance amid rapid digital commerce growth. The robust enforcement framework underscores the government’s commitment to fair taxation and economic transparency in the digital economy era.
Chinese Short Dramas Surge in Popularity in the U.S., Driving Market Expansion
In recent years, short dramas have emerged as a popular genre, with major Chinese studios producing hit content for online audiences. This trend has now crossed borders, notably impacting the U.S. market. According to the “Short Drama Overseas Marketing White Paper,” the U.S. ranks as the largest market for Chinese short dramas, with top apps capturing over half of the market’s revenue in the first quarter of 2024.
Market Dynamics:
The influx of Chinese short dramas into the U.S. market highlights cultural globalization through digital media. This trend not only reflects Chinese entertainment industry growth but also signifies evolving consumer preferences for diverse content offerings on global streaming platforms.
