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Today,Let’s share one TikTok toturials:TikTok Breaking News 2024/08/01

Fast Read Content
Wyze Smart Home Brand Captivates TikTok Audience
Wyze, a notable player in the smart home industry, has achieved remarkable success on TikTok, significantly boosting both brand awareness and sales. Over the past month, Wyze’s Gross Merchandise Value (GMV) reached an impressive $1.348 million with 19,700 units sold. Through innovative video content showcasing product functionalities and benefits, Wyze rapidly grew its follower base to 134,000. By collaborating with influencers, Wyze has further amplified its brand presence.
Background and Analysis:
Wyze’s strategy aligns with the rising trend of brands leveraging short-form video platforms for marketing. TikTok’s algorithm, which promotes engaging and creative content, has allowed Wyze to effectively reach and captivate a broad audience. The brand’s success on TikTok is reminiscent of other tech companies that have utilized social media to build a loyal customer base quickly, similar to how Peloton used Instagram to grow its following.
TikTok Shop Introduces New Rules for Store Evaluation Period
TikTok Shop in Southeast Asia has implemented a probation period for new sellers, designed to monitor and guide initial store operations to ensure proper order handling. During this period, new stores face restrictions on the number of orders and products they can list. These limits are dynamically adjusted based on the store’s performance, and sellers can view specific constraints and daily caps via the Seller Center.
Expanded Context:
This approach mirrors practices seen in traditional e-commerce platforms like Amazon, where new sellers often undergo an evaluation period to ensure they meet quality and service standards. The dynamic adjustment of limits based on performance encourages new sellers to focus on customer satisfaction and efficient operations, ultimately benefiting the platform’s ecosystem.
TikTok Tests SoundSearch Feature for Song and Video Discovery
TikTok is currently testing a new feature named “SoundSearch,” which enables users to search for songs and related short videos by humming, singing, or playing music. This feature aims to simplify the process of finding music and popular sound content. Presently, it is available to a limited group of users, with plans for broader rollout in the future.
Professional Insight:
SoundSearch has the potential to revolutionize content discovery on TikTok, similar to how Shazam transformed music identification. By integrating this feature, TikTok could further enhance user engagement and retention, providing a seamless way for users to connect with content creators and music trends.
Shenzhen’s Cross-Border E-Commerce Soars by 130% in H1
The cross-border e-commerce sector has seen rapid growth amid global economic recovery and digital transformation. Shenzhen has emerged as a leader in this industry due to its strategic location, comprehensive supply chain, and supportive policies. In the first half of this year, Shenzhen’s cross-border e-commerce imports and exports surged by 130% year-on-year, with Q1 alone exceeding 110 billion yuan, a 95% increase. Robust infrastructure and new international routes have underpinned this sustained growth.
In-Depth Analysis:
Shenzhen’s growth trajectory in cross-border e-commerce underscores the city’s role as a critical hub in global trade. The integration of advanced logistics networks and innovative digital platforms has enabled businesses to efficiently reach international markets. Historical comparisons can be drawn to cities like Singapore, which have similarly leveraged their strategic positions to become global trade leaders.
Temu Achieves 31.06 Million Monthly Active Users in Japan by May
According to a Nielsen survey, Temu ranked fourth among Japanese e-commerce platforms in May, with 31.06 million monthly active users, trailing only Amazon, Rakuten, and Yahoo. Since entering the Japanese market in July last year, Temu has rapidly gained popularity through its high-value products. It has shown particularly strong performance among the 35-49 age demographic.
Further Insights and Hypotheses:
Temu’s success in Japan highlights the growing demand for affordable yet quality products in mature markets. The platform’s ability to attract a significant user base in a short time suggests effective localization strategies and robust customer engagement practices. Exploring partnerships with local influencers and expanding product categories could further solidify Temu’s position in Japan’s competitive e-commerce landscape.
