Today, we’re announcing a first-of-its-kind commerce partnership with TikTok that brings the world’s leading destination for short form video to Shopify’s more than one million merchants. With the TikTok channel for Shopify, merchants can take advantage of TikTok’s global scale to reach new and highly engaged audiences.
Building a successful brand means Shopify merchants need to be wherever their customers are spending time, and today that means growing their social commerce presence. The TikTok channel allows merchants to create and connect their TikTok For Business account and deploy In-Feed shoppable video ads directly within Shopify. Merchants select which product they would like to feature, and video ads are automatically generated that drive to their Shopify stores for checkout. Ready-made templates designed specifically for commerce mean merchants of any size can take advantage of the TikTok channel using their existing imagery or video.
Shopify and TikTok will also collaborate to test new commerce features over the coming months that will further empower merchants to expand their paid and organic reach in video and on profiles.
How will the partnership work?
- The agreement will enable over a million Shopify merchants to create, run and optimise TikTok marketing campaigns straight from a custom dashboard upon downloading the TikTok channel app from the Shopify App Store.
- The ad tool carries over key functions from the TikTok for Business Ads Manager, enabling merchants to create native shareable content that transmutes products into In-Feed video ads.
- Additionally, Shopify Merchants will gain the ability to target audiences based on gender, age, behaviour and video category as well as track the performance of campaigns over time.
- Moreover, Shopify merchants will be able to utilise ‘TikTok Pixel’, a tool to more easily track conversations driven by advertising.
Why it matters
- TikTok’s audience share has been surging, especially in Europe, with over 17 million locked down citizens spending over an hour a day on the app in Britain alone.
- E-commerce firms have been scrambling to claim a slice of this action, which has played a key role in Walmart’s decision to participate in the TikTok-Oracle deal to pre-empt a looming US ban – which remains up in the air pending the outcome of the upcoming presidential election.
- TikTok has been busy building its in-house capabilities too with a variety of recent tools and features such as enabling users to add e-commerce links to their bios, a ‘Shop Now’ button for brand videos and shoppable components to hashtags such as the upcoming #ShopBlack.
Create Videos Quickly & Easily
With our Video Generator tool, you can create high quality videos in minutes. No video production expertise is required
Track Performance with Pixel
Install the TikTok tracking pixel with the click of a button. It’s so simple, no more manual installation or relying on a developer
Free Ad Credit to Get Started
Let us give you a head start! New TikTok For Business accounts will earn a free ad credit to be used on your first campaign
This app allows you to create video ads, track results, and manage your orders all from within Shopify. Here are the key features available on the TikTok channel for Shopify:
- Get Started with TikTok For Business – Easily create a new account, set up a payment method and quickly start running ads.
- 1-Click Pixel Installation – The TikTok Pixel helps you track performance and is easy to implement. Once your account is connected you can install your pixel with just one click. No coding or developers required.
- Promote Products on TikTok – Easily set up and track conversion campaigns within Shopify using the guided campaign creation tool.
- Target Your Audience – With a mix of demographic, location, and behavioral options, you can adjust your targeting to be as broad or defined as you want.
- Creative Made Simple – Our Video Generator tool helps you create TikTok-style videos in minutes. Simply upload product images or videos, and the tool does the rest – no video production expertise is required.
- Optimize Marketing Campaigns – Quickly view a snapshot of your important campaign performance data on the reporting dashboard and gain an understanding of your conversion funnel, as well as identify opportunities to optimize your ads.
- Free Ad Credit For Your First Campaign – Jump start your first campaign with a $300 free ad credit when you sign up for a new TikTok For Business account.
*This app is currently not supported on mobile. The TikTok ads channel is currently available for merchants selling in USD. Merchants must have a US business address to be approved to run ads on TikTok.
About Shopify Channels: Shopify Channels is the set of sales and marketing channels that empower merchants to connect with their customers wherever they are. From integrations with social media, entertainment, and search platforms, like Facebook, Instagram, Snapchat, TikTok and Google, to major marketplaces, like Amazon and Walmart, Shopify Channels enables merchants of all sizes to tap into the scale of some of the world’s largest companies to build brand, expand reach, and drive sales—all from within Shopify.
About Shopify: Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Headquartered in Ottawa, Canada, Shopify powers over one million businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, Heinz, Staples and many more.