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Today,Let’s share one TikTok toturials:TikTok Breaking News 2024/07/21

Fast Read Content
01 Stain Remover Spray Goes Viral on TikTok
MissMouth’s stain remover spray has surged in popularity on TikTok, praised for its effective cleaning power and eco-friendly formula. A video posted by influencer @kripapateljoshi7 on July 3rd garnered 3.31 million views, generating $58,000 in sales from that single video alone. Since its launch in March, the product has sold 65,000 units on TikTok, with users widely acclaiming its effectiveness.
02 TikTok E-commerce Breaks $1.7 Billion Sales in February, Emerging in Southeast Asia
TikTok has rapidly emerged as a dominant force in the Southeast Asian e-commerce market. In April 2024, TikTok Shop recorded $1.7 billion in transactions, with Indonesia and Thailand leading the charge. Thailand, with a 28% share, led in sales, closely followed by Indonesia. TikTok Shop’s total e-commerce transactions in Southeast Asia reached $16.3 billion in 2023.
03 TikTokShop Enhances Seller Performance Evaluation Rules
Starting July 15th, TikTok Shop in Southeast Asia implemented new cross-border seller performance evaluation rules to protect consumer rights and ensure seller compliance. The rules assess seller performance based on order fulfillment, service quality, compliance, and fraud risks. Violations accumulate points that reset after 180 days, with scores exceeding 48 leading to seller disqualification.
04 EU Court Rejects TikTok’s Antitrust Appeal
On July 17th, the EU Court dismissed ByteDance’s TikTok appeal against antitrust allegations, affirming TikTok’s compliance with the EU’s Digital Markets Act (DMA). Despite TikTok’s claims as a new competitor in the social media space, the EU highlighted its significant user growth since 2018 and market dominance, warranting regulatory oversight.
05 Brands Multiply Orders by 24 During 2-Hour Shopee Live Stream
On July 19th, the “Essence of Vietnam Travel” live stream on Shopee successfully promoted Vietnamese brands and products across 20 provinces and cities. Three participating enterprises—Halong Canfoco, DB FOOD, and Honeco Honey—achieved remarkable sales. Halong Canfoco sold nearly 8,000 food boxes during a two-hour live stream, resulting in a 24-fold increase in orders.
