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Today,Let’s share one TikTok toturials:TikTok Breaking News 2024/07/15

Fast Read Content
O1: Trump Assassination Attempt Sparks Surge in Support and Merchandise Sales
On July 13, 2024, Eastern Daylight Time, former U.S. President Donald Trump was shot at a rally in Pennsylvania. Although he sustained an injury to his right ear, his life is not in danger. This incident has led to a significant increase in his support base. Concurrently, American apparel sellers on TikTok leveraged 3D printing technology to quickly launch support T-shirts, resulting in a spike in sales.
Expanded Content: Historical instances of political figures surviving assassination attempts often lead to an upsurge in public sympathy and support. For example, the assassination attempt on President Ronald Reagan in 1981 resulted in a similar boost in public approval. In the modern digital age, the rapid response of online retailers showcases the agility of e-commerce platforms and the potential for social media-driven sales surges.
O2: TikTok Shop Thailand Requires Sellers to Update Tax Information
Starting August 1, 2024, the service provider for TikTok Shop in Thailand will transition from TikTok Pte. Ltd. to the locally registered TikTok Shop (Thailand) Ltd. This change aims to better align with local market regulations and enhance the seller experience. Sellers must update their tax information, including tax identification numbers and company registration numbers, by this date.
Expanded Content: This shift underscores the importance of compliance with regional regulations for global platforms operating in diverse markets. The move to a locally registered entity can help TikTok Shop better navigate Thailand’s regulatory landscape, offering a smoother experience for local sellers. Historical parallels can be drawn to similar transitions made by other e-commerce giants like Amazon and Alibaba in various markets.
O3: Slowing Growth in TikTok Ad Spending Amid Potential U.S. Ban
Following news of a potential ban in the U.S., TikTok has seen a deceleration in ad spending growth. From January to May 2024, ad spending increased by 11% year-over-year to $1.5 billion, but the growth rate slowed from March to May. In April, four of the top ten advertisers reduced their spending, and the proportion of users aged 18-24 dropped from 35% to 25%.
Expanded Content: The potential ban highlights the geopolitical risks faced by global social media platforms. This mirrors the challenges previously encountered by Chinese tech companies amid U.S.-China trade tensions. The drop in young user engagement could also reflect shifting preferences towards emerging platforms, indicating a need for TikTok to innovate to retain this key demographic.
O4: Stricter Regulations on Chemical Levels in Products on Shopee and Lazada
Cross-border sellers on platforms like Shopee and Lazada face fines up to $10,000 for products exceeding legal limits of phthalates, affecting industries like apparel and footwear. These platforms now require sellers to provide third-party RSL-Phthalate certification to ensure compliance. However, some sellers have been penalized for failing to meet these standards in time.
Expanded Content: This development highlights the increasing emphasis on product safety and environmental compliance in the e-commerce industry. Historical enforcement of similar regulations in the EU and the U.S. has set precedents for stringent product safety standards globally. Sellers need to stay abreast of such regulations to avoid penalties and maintain market access.
O5: Shopee Vietnam Achieves $5.7 Billion in Monthly Sales
From June 3 to July 2, 2024, Shopee Vietnam’s sales reached $5.7 billion, with 167 million items sold. Beauty products were the top sellers, generating $983.25 million in sales, followed by home and fashion categories. Home products led in volume with nearly 30 million units sold, while beauty products followed with 24 million units.
Expanded Content: This remarkable sales performance reflects the growing consumer spending power in Vietnam and the increasing penetration of e-commerce in Southeast Asia. The success of beauty and home products aligns with global trends where self-care and home improvement have become priorities for consumers post-pandemic. Historical data shows similar trends in other rapidly developing markets, underscoring the potential for continued growth in the region.
