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Today,Let’s share one TikTok toturials:TikTok Breaking News 2024/07/08
Fast Read Content
Invisible Bras Soar in Popularity on TikTok with 130,000 Units Sold in 5 Months
Driven by the power of social media and online platforms, CAKES body’s invisible bras have become a sensation on TikTok in the U.S. With an average price of $27.18 per piece, the product has achieved over 130,000 sales, generating a GMV of $3.6356 million. These bras come in various colors and sizes, prioritizing comfort and catering to the diverse needs of women.
Fan Bingbing Launches TikTok Journey to Expand Her Beauty Brand Internationally
Renowned actress Fan Bingbing recently joined TikTok, marking her entry into the global e-commerce arena. She plans to share beauty and skincare tips, promoting her brand FanBeautyDiary. Since its inception in 2018, FanBeautyDiary has established a presence on multiple e-commerce platforms in China, utilizing live streaming to boost sales. Her move to TikTok is seen as a strategic step towards global expansion.
Thailand Introduces ‘Cash on Delivery’ Regulations for Enhanced Consumer Protection
In response to consumer complaints, Thailand’s Consumer Protection Committee has rolled out a new ‘cash on delivery’ regulation. This policy mandates that sellers clearly label product details before shipping and allows consumers to inspect goods before making a payment. Under the new Dee-Delivery initiative, courier companies are required to hold the payment for five days, releasing it to the seller only after confirming the product is as described.
Shopee Dominates Vietnam’s E-Commerce Market
In the first half of 2024, Vietnam’s top five e-commerce platforms (Shopee, Lazada, Tiki, Sendo, TikTokShop) reported a combined revenue of VND 156 trillion, a 78% year-on-year increase. Shopee led the market with sales of VND 53.74 trillion and a market share of 67.9%, while TikTokShop secured the second position with VND 18.36 trillion in sales and a 23.5% market share.
71% of Indonesian Shoppers Prefer Omnichannel Retail
A Nielsen survey revealed that in 2023, 71% of Indonesian consumers engaged in omnichannel shopping, indicating a strong preference for a seamless blend of online and offline shopping experiences. Nielsen Director Rusdy Sumantri emphasized the importance of continuous innovation and the provision of unique products and improved payment solutions to enhance the omnichannel shopping experience.