TikTok Breaking News 2024/07/07

TikTok NEWS

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Today,Let’s share one TikTok toturials:TikTok Breaking News 2024/07/07

O1: Chinese Brands Flourish on TikTok in Indonesia

Since 2022, the Chinese mouthwash brand MeToo has made significant inroads into the Southeast Asian market, particularly in Indonesia. Leveraging its innovative approach and unique products, MeToo has distinguished itself from competitors. According to Kalodata, in the past six months alone, MeToo has sold over 210,000 units in Indonesia, generating a GMV of $959,000. By precisely targeting the market with fresh flavors and the introduction of probiotic concepts in their mouthwash, MeToo has captivated the younger Indonesian demographic.

O2: TikTok Shop Cracks Down on Brand Evasion Practices

TikTok Shop has released compliance guidelines to prevent brand evasion tactics. Brand evasion involves sellers using techniques to hide product brand information to bypass regulations, which undermines brand rights and market fairness. The announcement detailed common evasion methods, such as using mosaics or stickers to obscure brand names. TikTok Shop urges sellers to strengthen their intellectual property awareness and adhere to compliance standards.

O3: Young Consumers Dominate TikTok E-commerce

The rise of TikTok has profoundly reshaped the fashion perspectives and consumption patterns of the younger generation. According to a survey by Morning Consult, TikTok Shop has attracted a substantial number of young users in the United States: 64% of millennials and 76% of Gen Z are active on TikTok Shop, with 40% of Gen Z and 37% of millennials having made purchases on the platform.

O4: TikTok as a Source of Independence Day Shopping Inspiration

A survey reveals that 69% of TikTok users in the United States seek shopping inspiration from TikTok during Independence Day. This indicates TikTok’s significant role in influencing shopping decisions. The most popular product categories include clothing, dietary supplements, home goods, holiday decorations, packaged foods, beverages, travel products, and alcoholic drinks.

O5: Stricter Regulations on TikTok Shop in Thailand

TikTok Shop in Thailand has tightened its restrictions on the sale of certain products to ensure buyer safety and maintain a healthy shopping environment. Categories such as baby products, health and beauty items, food and beverages, automotive and motorcycle parts, and blind box products now require sellers to submit documentation for approval before listing. Non-compliance may result in product removal, store penalties, or account suspension.

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