Hi it is Jacky.
Today,Let’s share one TikTok toturials:TikTok Breaking News 2024/07/01
Fast Read Content
1.0 TikTok Live Selling Sensation: 270,000 Headscarves Sold in 30 Days
According to Kalodata, the Indonesian store “KENAN HIJABINDONESIA” achieved remarkable success by selling over 270,000 headscarves in the past 30 days. This store frequently topped TikTok Indonesia’s weekly product charts. With over 2,739 live streams in a month, their efficient live-selling strategy captivated a large audience, showcasing their significant market influence and brand power.
2.0 TikTok Shop US Lowers Entry Barriers for ACCU Stores
TikTok Shop has updated its entry criteria for the US market. ACCU stores must now be US-based Amazon self-operating shops with a rating of at least 4.0, a healthy account score above 250, a Chinese-national ultimate beneficiary owning at least 25% of shares, and operating for over three months. The requirements for POP stores have been eased to only need a Chinese entity shipping locally within the US.
3.0 Millennials in the US Shop More on TikTok than Gen Z
Although Gen Z dominates TikTok’s user base, Millennials are increasingly engaging with TikTok Shop. Surveys indicate that 64% of Millennials in the US use TikTok, with over 37% having made purchases on TikTok Shop. Additionally, 18% have bought items 2-5 times, and 9% have shopped more than five times.
4.0 Shopee to Hide or Remove Products with Excessive Negative Reviews
Starting July 15, 2024, Shopee will implement a new rule: products receiving too many 1-2 star ratings due to poor quality will be hidden or deleted. Sellers are urged to improve their products to avoid negatively affecting their store performance. If a seller believes the negative reviews are unjust, they can request removal. Notably, products hidden or deleted for quality issues will not impact the store’s rating.
5.0 Amazon Faces New Class Action Lawsuit in the UK
International media reports that Amazon is facing a new class action lawsuit in the UK. Over 200,000 British sellers are demanding more than £2.7 billion in damages for competitive harm. The lawsuit, filed by Professor Andreas Stephan from the University of East Anglia, accuses Amazon of abusing its dominant market position.
