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Today,Let’s share one TikTok toturials:TikTok Breaking News 2024/06/29

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O1: Chinese Shapewear Brands Thriving on TikTok
Chinese shapewear brands are making waves in the TikTok US women’s apparel sector, with several brands breaking sales records. Last week, FeelinGirl and OQQ each surpassed $1 million in sales, while Shapellx reached over $650,000. These brands employ distinct strategies to capture their market share: FeelinGirl stands out with its budget-friendly options, OQQ focuses on innovative product design and social media marketing, and Shapellx specializes in catering to the plus-size segment.
O2: Viral Ice Cube Cup Hits 30 Million Views
In the West, the preference for drinking ice-cold water has led to the rise of portable ice makers. Recently, thefreezycup’s silicone ice cube tray has gone viral on TikTok. A short 8-second video demonstrating the ice removal process has garnered over 30 million views and millions of likes. Priced at $19.95, this ice cup is the brand’s sole product, demonstrating the power of focused marketing.
O3: Record-Breaking Live Sales in TikTok UK
Following the million-dollar milestone of TikTok Shop live streams in the US, the UK market has also set new records during summer sales events. On the first day of the summer promotion, British beauty brand Made By Mitchell achieved $830,000 in sales during a 12-hour live stream. This remarkable success highlights the significant potential of TikTok Shop in the UK.
O4: Americans Spend More Time on TikTok Than YouTube
According to a Statista study, from 2021 to 2024, the average daily time spent by American adults on TikTok increased from 45.3 minutes to 58.4 minutes. During the same period, YouTube saw a more modest increase from 45 minutes to 48.7 minutes. In contrast, Netflix usage grew from 60.5 minutes to 62 minutes, showing a slower growth rate compared to TikTok.
O5: Booming Second-Hand Electronics Market in Europe
Driven by growing environmental awareness and a desire for cost-effective products, the second-hand electronics market in Europe is experiencing significant growth. By 2025, this market is projected to reach €107 billion, with a growth rate of 30%, far outpacing the new electronics market. Globally, the trend of increasing demand for pre-owned electronic devices continues to rise sharply.
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