The New Merchant Launch Plan and its Three Key Benefits

TikTok Shop

Hi it is Jacky.

Today,Let’s share one TikTok toturials:The New Merchant Launch Plan and its Three Key Benefits

For cross-border sellers, the second half of the year is a critical period with major shopping events like Mid-Year and Black Friday sales. To seize these lucrative opportunities, TikTok is gearing up to provide robust support. Let’s keep pace with their initiatives…

1. Comprehensive Knowledge Base: Continuous Supply of Success Strategies

To assist new merchants in rapidly establishing and maintaining a stable presence on TikTok Shop, the platform has introduced an official knowledge base. This resource offers a steady stream of proven strategies for new entrants. The current edition focuses on the three-step process for launching a new store from scratch, guiding merchants through the initial setup and operational stages. Future updates will include advice on creating compelling content and effective shelf management strategies.

New merchants should familiarize themselves with the requirements for the “new store inspection period,” available in the merchant dashboard. Understanding TikTok Shop’s operational rules, along with optimizing product experience, logistics, and customer service, is crucial. Based on past successful experiences, we have distilled a “three-step launch strategy” to help merchants enhance buyer satisfaction and achieve a smooth start.

2. Targeted Incentive Policies: Supporting Brands Through the Initial Phase

New merchants who meet the incentive policy criteria can earn promotional boost coupons by completing various tasks, such as uploading products, posting short videos, starting live streams, and creating affiliate programs. Detailed incentive policies will be released soon, and merchants can find specific information in the “My Tasks” section of their dashboard.

3. Exclusive Community: Providing Daily Operational Guidance and Training

The New Merchant Launch Plan will create exclusive training community groups for all qualifying new merchants. These groups will offer hands-on courses in content and shelf management, regularly update platform dynamics and merchant policies, and share valuable operational experiences from successful merchants.

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